Privacy Policy

Last updated: July 15, 2026

Introduction

Midgard Industries ("Midgard Industries," "we," "us," or "our") operates midgardind.com and provides LS swap ECU programming, startup/base tunes, EFI calibration, remote tuning support, and related automotive services from Longview, Texas.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you when you visit our website, request a quote, submit build information, upload a file, or place an order.

Information We Collect

Contact information

We may collect:

• Name
• Email address
• Phone number
• Billing address
• Return shipping address
• Other contact information you voluntarily provide

Order and service information

When you request a quote or place a tuning order, we may collect:

• Selected tuning package
• Order number and transaction details
• Engine year and displacement
• Vehicle and swap information
• Transmission type
• ECU or PCM type
• ECU service number
• Connector colors
• Drive-by-cable or drive-by-wire configuration
• Camshaft specifications
• Injector part number or flow rate
• MAF and MAP sensor information
• Fuel type
• Tire size and rear gear ratio
• Fan-temperature requests
• Modification list
• Current symptoms or tuning goals
• Return-shipping and tracking information
• Other technical information needed to perform the requested service

Tune files may contain vehicle identification information, calibration information, ECU identifiers, or other vehicle-specific data.

Files and documents

You may be able to upload or send:

• Stock tune files
• Data logs
• Camshaft cards
• Injector data
• Sensor information
• Vehicle or ECU photographs
• Receipts or supporting documents
• Other files related to your build

Please do not upload information that is unrelated to your order.

ECU receipt and service records

When we receive a customer-supplied ECU, we may record:

• ECU service number
• Hardware or calibration identifiers
• Condition of the ECU
• Photographs of the ECU and connectors
• Date received
• Programming work performed
• Return-shipping information

These records help us identify customer property, document its condition, complete the requested service, and resolve questions concerning an order.

Payment information

Payments may be processed by third-party payment providers such as PayPal or Stripe, depending on the payment option available at checkout.

We do not directly store full credit card numbers, bank-account credentials, or PayPal login information. Payment providers process that information according to their own privacy policies.

We may receive limited transaction information, such as:

• Customer name
• Billing or shipping information
• Payment status
• Transaction identification number
• Amount paid
• Refund or dispute information

Communications

We collect information contained in messages you send through:

• Contact and quote forms
• Order forms
• Email
• Telephone or text messages
• Facebook or other social-media platforms
• Customer-support communications

Automatically collected information

When you use our website, we or our service providers may automatically collect:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Referral source
• Approximate geographic location
• Date and time of visits
• Website interactions
• Cookie and similar technology identifiers

We may use services such as Google Analytics and Microsoft Clarity to understand how visitors use the website. Microsoft Clarity may collect interaction information such as clicks, scrolling, navigation, and session-replay data.

How We Use Your Information

We may use collected information to:

• Respond to questions and quote requests
• Confirm ECU and service compatibility
• Process tuning and programming orders
• Configure a tune for the information supplied
• Receive, identify, program, and return customer ECUs
• Process payments, refunds, or disputes
• Generate order confirmations and receipts
• Provide mailing and packaging instructions
• Send order-status and return-shipping updates
• Provide customer support and tune revisions
• Maintain service and programming records
• Detect fraud, abuse, or unauthorized transactions
• Improve our website, services, and customer experience
• Maintain financial, tax, and business records
• Enforce our terms, policies, and agreements
• Comply with applicable legal requirements

We may send transactional messages concerning an order even when you have not elected to receive promotional communications.

Payment Processing

Payments are handled through the payment provider shown at checkout, which may include PayPal, Stripe, or another disclosed provider.

When you complete payment, you may be redirected to or interact with the payment provider's secure checkout system. Payment credentials are handled by that provider and are not stored directly on midgardind.com.

Payment providers may collect and use information under their own privacy policies and terms.

Shipping and Order Fulfillment

For mail-in ECU services, we use customer information to receive and return customer property.

We may share the information necessary to complete delivery with shipping providers such as the United States Postal Service, UPS, FedEx, or another carrier selected for the order. This may include your name, shipping address, email address, phone number, and tracking information.

The customer is responsible for ensuring that the shipping address submitted with the order is accurate.

Cookies and Analytics

Our website may use cookies and similar technologies for:

• Essential website functions
• Form and checkout operation
• Security and fraud prevention
• Website analytics
• Performance measurement
• Understanding how visitors navigate the site

Google Analytics and Microsoft Clarity may place or access cookies and collect usage information according to their own privacy policies.

You can control or block many cookies through your browser settings. Blocking certain cookies may affect forms, checkout, login functions, or other website features.

If a cookie-preference tool is available on the website, you may also use it to manage nonessential cookies.

How We Share Information

We do not sell or rent your personal information.

Service providers

Companies that help us operate our business, including:

• Payment processors
• Website hosting providers
• Database and file-storage providers
• Email-delivery services
• Analytics providers
• Form-processing services
• Shipping carriers
• Customer-support or communication providers

These providers receive only the information reasonably necessary to perform their services.

Professional advisers

We may disclose information to accountants, attorneys, insurers, or other professional advisers when reasonably necessary for business, tax, insurance, dispute, or legal purposes.

Legal and safety requirements

We may disclose information when reasonably necessary to:

• Comply with a law, court order, subpoena, or legal process
• Protect our rights or property
• Prevent fraud or misuse
• Protect the safety of customers or others
• Investigate a payment dispute or suspected unlawful activity

Business transfers

If Midgard Industries is sold, merged, reorganized, or transfers some or all of its business assets, customer information may be included in that transaction subject to applicable privacy requirements.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete and support an order
• Provide tune revisions or future customer support
• Maintain programming and service records
• Maintain tax, accounting, and business records
• Resolve disputes
• Prevent fraud
• Enforce our agreements
• Comply with legal obligations

Tune files and order records may be retained so we can identify prior work, support future revisions, or assist with a replacement ECU.

You may request deletion of eligible information, but we may retain information when required for legal, tax, accounting, fraud-prevention, dispute, or recordkeeping purposes.

Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect customer information.

However, no website, email system, payment service, file-transfer method, or storage system can be guaranteed to be completely secure. Customers should avoid sending payment-card numbers, passwords, or unrelated sensitive information through ordinary email or website message fields.

Your Privacy Choices

Depending on where you live and applicable law, you may be able to request that we:

• Provide access to personal information we maintain about you
• Correct inaccurate information
• Delete eligible personal information
• Explain how information has been used or shared
• Limit certain uses of your information

We may need to verify your identity before completing a privacy request.

You may unsubscribe from promotional emails by using the unsubscribe link provided in the message or contacting us. Unsubscribing from promotional communications will not prevent necessary order, service, payment, or shipping communications.

Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information to us, please contact us so we can review and remove it where appropriate.

Third-Party Websites

Our website may contain links to PayPal, Stripe, Facebook, shipping providers, or other third-party websites.

We are not responsible for the privacy practices, content, or security of third-party services. Their collection and use of information are governed by their own policies.

Changes to This Policy

We may update this Privacy Policy periodically.

Changes will be posted on this page with a revised "Last updated" date. Continued use of the website after an updated policy is posted constitutes acceptance of the revised policy to the extent permitted by law.

Contact Us

For questions or privacy requests, contact: